About the course

What's Inside:

Custom Audience Fundamentals: Learn how Custom Audiences work and why they are essential for ad success.
Audience Segmentation: Discover different ways to categorize and target website visitors, social media engagers, and past customers.
Lookalike Audience Development: Learn how to expand reach by finding new customers who share characteristics with existing ones.
Campaign Optimization: Strategies to improve ad performance, test audience engagement, and adjust bids for better results.
Tracking & Performance Analysis: Understand key metrics like conversion rates, cost per acquisition, and audience overlap.
Advanced Targeting Strategies: Learn how to refine ad targeting with behavioral insights, engagement levels, and purchase history.

Syllabus

Join an exclusive members-only community, get high-quality structured courses, memberships, and much more.

Learn live with top educators, chat with teachers and other attendees, and get your doubts cleared.

Our curriculum is designed by experts to make sure you get the best learning experience.

Interact and network with like-minded folks from various backgrounds in exclusive chat groups.

Stuck on something? Discuss it with your peers and the instructors in the inbuilt chat groups.

With the quizzes and live tests practice what you learned, and track your class performance.

Flaunt your skills with course certificates. You can showcase the certificates on LinkedIn with a click.